The Secret To Using Skype as a Small Business Marketing Tool

Copyright 2006 Gobala Krishnan Skype (http: www. Skype. com) is already changing the way we do we do business, even as you're reading this. A little piece of software that uses VoIP (Voice Over IP) and P2P (Peer-to-Peer) technology, it created waves after waves of excitement, anticipation and even frustration since it's launch. If you've never heard of Skype, your competitors are probably already...

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The REAL Benefits of VoIP

Nic WIndley

You may not have considered it but there are many benefits that businesses can achieve by utilising data networks to carry their voice traffic (VoIP). By marrying this voice traffic with data traffic (IP Telephony) it becomes even more powerful.

Here are a few examples;

Cheaper Phone Calls - as your utilising existing data networks

Simpler Infrastructure - one set of CAT5 cables

Scalable - simply extend the existing data network

Reduced Operating Costs - converged system is simpler to manage

Enhanced Customer Service - "Click to Talk" web services and easy role out application like call centres

Flexibility - Remote or home workers can work as if in the office

Its fair to say that most people focus on the costs savings but in most cases the business improvements far out way the costs savings.

For example if your business operated from multiple sites it would be possible to have a single centralised system located at one site, with optimal staffing resources to operate, manage and support. No need to have 3 receptionists when one will do!

Say you had staff that wanted to work from home or from a remote office. With this technology it would be easy to give them the look and feel of being in the office and the transparency that their co-workers and customers enjoy.

Rolling out a distributed business application such as a contact centre or call centre is much easier and more robust.

But....its not that simple to get right!

You must consider;

Quality of Service - across the data network

Reliability – Think when did your LAN / telephone system last fail?

Security - May increase exposure to data and voice

Support - Which department is now responsible - training?

With the latest handsets it is possible for them to act like a PC with their own IP address and with the right handsets they can even run XML applications cutting down the need for unnecessary PC's etc.

To get it right requires the right planning and foresight to make sure that your systems will grow and deliver the maximum benefit with the minimum risk.

Copyright 2005 Nicholas Windley

Business Phone Systems : Comz4Biz Mercia

Telephone System Education Zone

Voice Over IP (VoIP) Education Zone

nic.windley@comz4biz.com

About the author:
Nicholas Windley is a strategic ICT consultant with Comz4Biz and business owner.


Common Questions About VoIP

Unless you live in a bubble, you have probably been hearing allot of buzz lately about something called Voice Over IP (VoIP). Perhaps you have heard that you can use VoIP to get cheap or free long distance calling, even Internationally. The good news is that this is true! VoIP, which stands for Voice Over Internet Protocol is an exciting synergy between computers and telephony, but don't let that scare you. VoIP is just as easy to use as any ordinary telephone. So, you have heard the buzz and perhaps you are curious about taking the plunge and getting set up with VoIP service. Being so new,...

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The latest information and news on VoIP:

Google
VoIP is hurting BTC (The Nassau Guardian)
A new report is again indicating that The Bahamas Telecommunications Company (BTC) is being devalued due to illegal competition from long distance companies offering Voice over Internet Protocol (VoIP).
Polycom launches SoundPoint IP 430 VoIP phone (CIOL)
NEW DELHI:Polycom, Inc., provider of unified collaborative communications solutions, has added the SoundPoint IP 430 phone to its SIP based voice over Internet Protocol (VOIP) desktop phones portfolio. The newly launched phone is a two-line phone with a full-duplex speakerphone and graphical LCD.
Samsung SGH-P200 GSM/VOIP Hybrid Phone Sighted at FCC (AnandTech)
Cellular and VOIP services all in one handheld...
Consumers to flock to VoIP (theRegister via Yahoo! UK & Ireland News)
The traditional home phone number could become a thing of the past as more and more people opt for fixed-mobile services and VoIP. That's according to ...
VoIP Will Kill Off Traditional Landlines In Europe: Report (Small Biz Pipeline)
VoIP will kill off the use of traditional landlines in Europe, due to the appeal of new fixed-mobile telephone services, says two new reports by JupiterResearch.
X-Lite SIP VoIP Softphone Download (DesignTechnica)
Today's daily download is X-Lite SIP VoIP Softphone. Users who subscribe to a VoIP or Broadband service will be able to use this description.
Ennovative Commerce Solutions Installs VoIP from TelCove (CommsDesign)
JACKSONVILLE, Fla., June 9 /PRNewswire/ -- Ennovative Commerce Solutions, a Jacksonville-based developer of enterprise-class marketing and sales solutions, has installed a new, company-wide VoIP solution from TelCove, a leading provider of business critical telecommunications services to enterprise customers and carriers.
Consumers to flock to VoIP (The Register)
All change The traditional home phone number could become a thing of the past as more and more people opt for fixed-mobile services and VoIP.?
Tiscali unveils VoIP service (The Register)
VoIPtastic Tiscali - which recently clocked up one million broadband lines in the UK - has unveiled details of a new VoIP service.?
Fusion Softphone Turns Computer into VoIP Telephone (IT Observer)
Fusion Telecommunications International has announced that it has completed the first version of its proprietary computer-based efonica telephone, or 'softphone,' a software application that transforms a personal computer into a VoIP telephone. Concurrent with the launch of Fusion?s new, efonica-branded VoIP services later this month, customers will be able to download a beta version of the

Wireless VoIP

Wireless VoIP Wireless and VoIP have joined forces. Installing a WLAN network card into your computer uses wireless technology. After installing the card, your computer will become wireless". This means that you will be able to enjoy an Internet connection without the use of cables and cords. VoIP is the technology that allows the transmission of audio files by transmitting them into data packets across the Internet. By integrating Wireless and VoIP a new generation of audio telecommunications has been birthed. By having a VoIP service and a wireless connection, you can enjoy the best of both...

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