With New Year's a couple of days away, there'll be a lot of socializing going on, in real or online. Online dating is hot, at least as an application and revenue generator (whether or not people actually have successful relationships or not). But each dating website has to be innovative and break new ground. PlentyofFish.com introduced free memberships and PPC (pay per click) advertising to pay for it. Verbdate introduced (I think) using Skype for willing members to talk to each other online (before video calling on Skype was enabled, I believe). Then Match.com implemented a white-labelled version of Jangl's semi-anonymity voice application.
Great, I say. But to mix metaphors, what good is all that tech if the horse won't drink the kool-aid? Match.com is now giving some tips to camera-shy online daters on how to build a profile of themselves.
--
Did you enjoy this post?
« Liar, Liar Phone's On Fire | Main | The Indian Bluetooth Gambit: Or How To Cheat At Chess »